Privacy Policy
Last updated: January 15, 2026
1. Information We Collect
We collect information to provide and improve our Services. The types of information we collect include:
Information You Provide
- Account Information: Email address, name, and any other information you provide when creating an account or subscribing to our newsletter
- Communication Data: When you contact us, we collect the content of your messages and any contact information you provide
- Payment Information: Processed through Whop - we do not directly collect or store payment card information
- Form Submissions: Information submitted through waitlist forms, contact forms, or exit intent popups
Information Collected Automatically
- Device Information: Browser type, operating system, device identifiers, and device characteristics
- Usage Data: Pages visited, features used, time spent on pages, and navigation patterns
- Analytics Data: Aggregated and anonymized data about how users interact with our Services
On-Chain Data
Attention object interactions and ENS resolution data are stored publicly on Ethereum and are not controlled by this Privacy Policy.
Cookies
We use essential and analytics cookies to improve your experience. See our Cookie section for details.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Services
- To process transactions and send related information
- To send newsletters, updates, and marketing communications (with your consent)
- To respond to your comments, questions, and customer service requests
- To monitor and analyze usage patterns and trends
- To detect, prevent, and address technical issues or fraud
- To comply with legal obligations and protect our rights
3. Data Sharing and Disclosure
We do not sell your personal information. We may share your data in the following circumstances:
Service Providers
We share information with trusted third-party service providers who assist us in operating our Services, including:
- Hosting and infrastructure providers
- Email delivery services
- Analytics platforms (e.g., Google Analytics)
- Payment processing (Whop)
Legal Requirements
We may disclose your information if required by law, including:
- Compliance with legal process or governmental requests
- Protection of our rights, privacy, safety, or property
- Prevention of fraud or illegal activity
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Account Data: Retained until you delete your account or request deletion
- Marketing Data: Retained until you unsubscribe or withdraw consent
- Analytics Data: Aggregated and anonymized data retained for up to 3 years
- Communication Records: Retained for up to 2 years for customer service purposes
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit using TLS/SSL
- Regular security assessments and vulnerability scanning
- Access controls and authentication requirements
- Secure storage with encryption at rest
- Employee training on data protection
7. Your Rights and Choices
You have certain rights regarding your personal information:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data ("right to be forgotten")
- Portability: Request your data in a machine-readable format
- Opt-Out: Unsubscribe from marketing communications at any time
- Object: Object to certain processing activities
To exercise any of these rights, please contact us at privacy@attnlabs.io. We will respond to your request within 30 days.
8. Third-Party Services
Our Services may contain links to or integrate with third-party services, including:
- Whop: Our payment processor for product purchases. Their privacy policy governs their data practices.
- Google Analytics: For website analytics. Their privacy policy is available at policies.google.com/privacy.
- ENS/ Ethereum: On-chain data is subject to Ethereum network's decentralized nature and is not controlled by this policy.
We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies.
9. Children's Privacy
Our Services are not directed to children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 18, please contact us immediately at privacy@attnlabs.io.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the updated policy on this page with a new "Last updated" date
- Sending an email notification to registered users
- Displaying a prominent notice on our website
We encourage you to review this Privacy Policy periodically for any changes.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
ATTN Labs
Email: privacy@attnlabs.io
Website: https://attnlabs.io